At Live Web Design we use SEO (Search Engine Optimization) and SEM (Search Engine Marketing to drive traffic to your site.
Live Web Design drives traffic to your site in many ways. The most important are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). We drive new traffic to your website through both organic and paid search marketing but there is much more to it than just that. Our tagline says "Change Your Presence on the Web". That is absolutely the most important goal that we have, we need to change how you look, how you feel, where you're at and where you're going.
SEO is like a tree that branches out, each branch going different ways and each just as important as the other. We use Organic Search strategies to target consumers through rich content building and content management. It is nothing that happens overnight, but with dedication and determination we will boost traffic to your site as well as convert users to customers.
We use PPC (Pay Per Click) advertising for generating leads to your site. It is a great source of building new traffic and pushing a newly published website. We will target different Social Platforms for advertising as well. You put these two strategies together and combine them with hard work & perseverance as well as a full-force digital marketing campaign and the sky's the limit!
We use a comprehensive SEO/SEM Checklist when we are building a new site as well as looking at an older site that may need an overhaul or be rebuilt. Starting from scratch we can make sure that the site is optimized from the beginning to avoid future problems with search engines and page rankings. Here are some of the items we look at while building a fully-optimized and Search Engine Ready site.
Build a site using SEO-FRIENDLY URLS, Why does your URL matter for SEO? Just like your title tag and content, Google uses your URL as a clue to help them figure out the topic of your page.
USE OUTBOUND LINKS, Google wants to see you as an active member of the web.
INCLUDE YOUR KEYWORD IN THE BEGINNING OF YOUR POST, Google pays close attention to WHERE a keyword appears on your page. The earlier it appears, Google’s thinking goes, the more important it must be.
LOADING SPEED, Page Speed is one of the few ranking signals that Google has publicly confirmed. It’s that important.
USE PROMINENT SOCIAL SHARING BUTTONS, The easier you make it for people to share your article, the more likely they are to share it.
SLASH BOUNCE RATE, Bounce rate is an SEO and conversion killer. That’s why it’s a metric that I pay VERY close attention to. INTERNAL LINKING, If you want to see a great example of how to internal link on your site, check out Wikipedia. H1,H2 AND H3 TAGS. Adding keywords in H tags.
These are just some of the many things that need to be optimized for a site to rank high with search engines. We do a full SEO-Checklist Audit to make sure that your pages are ready to go! For a start to SEO, check out our Blog Post SEO 101: Just The Basics.
Want to see more? View full portfolio