Providing High Quality Content will separate your website and business from your competition. Your potential customers have questions, and by providing them with answers, anticipating customers’ needs, and giving them fresh and relevant information about useful products or services, you will gain customer trust.
Content Marketing is providing users on your site with useful, educational and engaging information about your products and/or services. Content Marketing goes beyond the direct selling of your products or services; it provides the potential customer valuable content about your business which will retain customers and attract new ones. Your content on your website needs to be rich with information and keep your visitors on your page; the competition is fierce but with the right content you can stand alone and build customer loyalty which will reward you with revenue and repeat sales.
There are many types of content that can and will engage your visitors on your site. One of the most important is Blogs & Articles.
By publishing a blog with useful information about your business, it will drive traffic to your website, increase your SEO/ SERP, position your brand as an industry leader, and develop better customer relationships. Not too bad for just writing a blog!
The next is Website Copy. Writing good copy for your website is extremely important and without it your competitors will have a huge jump start on you. Google loves original content. Take your time, put a lot of thought into what you're writing, your business is unique, write about how your products or services are different than others. Stand apart from the rest! There has been changes in how Google ranks sites, with less less value on keywords and more importance on your actual page content. Create one-of-a-kind copy and Google will reward you for it in the long run!
Here is another one: Short Form Video. Video is everywhere! In the past few years video have been popping up all over the internet. Nearly every site you visit has a video displayed reviewing a product, explaining a service, and giving educational information. What a great way to engage your audience and increase your site rankings! Watch our blog for future updates about Short Form Video.
There are many other types of content including infographics and e-books among others. We will discuss these in more detail later.
Build Loyalty - "Out of sight, out of mind". Don't let this happen to your website! By providing quality content through digital newsletters and blog articles, you will keep a line of communication open with your customers and when they need your business, you will be the first they think of!
Increase sales - With the right combination of content marketing and strategy we can push your site up in the rankings which will increase traffic and in the end help out your bottom line!
Gain Trust - Through content generated by users like review systems, blogs and comments generated from great articles, you will begin to build a trust with your customers. With trust comes repeat sales as well as new users being attracted to your product or service. Isn't that what we are really trying to do? Brand Loyalty and Trust = Increase in leads and conversions. Check our blog regularly for more on generating good content!
Photo and Video services are available through our in-house production team. Business & Corporate, Social Events, Web Video and Photography, Editing & Post Production and much more. Things have changed in the world of website creation, without quality photos and short form videos that provide high value content, you do not stand a real chance against your competitors on the web. We also provide thousands of images through Stock Photography. (See Below)
Use Videos to Express Your Ideas and Draw Attention to Your Product, Brand, Business & Website. Website Promotion Videos featuring Your Website, Logo, Tagline and website url are Great Ways to Drive Traffic to Your Site through Facebook, Twitter, Instagram and One of Our Favorites, You Tube. Use these Short Videos to get your point across fast! These are Great when used in Social Media Campaigns. To see Examples of all our Website Promotion Videos Visit Our Live Web Design You Tube Channel
Stock Photos & Illustrations offer countless images that may work with Your Website Concept and provide more flexibility when putting together your site. Does Your Website Project have a pretty tight budget? This could be the answer! We have many photos and images to choose from, Click Here.
A website has many different parts to it and each important part makes up the whole. One of the most crucial elements to a website is the graphics and images. Over and over you hear about how important quality content for your site is. Having colorful and engaging photos on your site is just as important as the content. In fact, sometimes even more important! Our professional Photography will make your site look great…be it distinguished corporate photos or creatively altered art photos.
Our photographer will make your products look their best. You have heard the saying that image is everything, and that is a fact. First impressions by consumers is a make or break, you have one chance to engage your visitor with photos of your product, let us make sure that you don't waste this opportunity! We will make your products look great!
Videos have become a must in marketing and promotion. Video allows you to share who you are and what you do in a dynamic way with visuals, music, voice-over and reinforcing text on screen. Here is an example of a promo video for LTEC Surface Drains, introducing their new website. We used this video on social media networks. We include a Website Promo Video in all of our Web Design packages.
It is a proven fact that people love video on websites. Information about your business, product, service, employees and more delivered to the potential client in a responsive way. Keeping your site updated with informative videos not only will help your site visitors but also help your search engine rankings and get you closer to the top of the page! Use Social Media to show off Your New Website Videos! To get some ideas, visit Our You Tube Channel
Training, Tutorial and Safety videos play an important role for every business. Tutorial videos and educational videos can help customers learn about your business, product and service. Training and Safety videos can keep employees educated and well informed about safety, policy and procedural rules and getting to know more about the business and its services.
Our creative team will bring your video to life with video editing, voice over recording and the creation of graphics and animation. We can convert your video for the web, for emails, and for smartphones. The best way to drive traffic and leads to your site is with engaging content. What better way than through video and photography.
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