Do you have an online business that depends on the traffic from the internet? Your store front is your website and you need people to "click in".
One way to survive in today's virtual world is through social media. 74% of adults use some sort of online social media every day. You need to be able to communicate with customers and potential customers and build an online relationship to convert leads to sales.
Keep a constant presence on all your social networks. When visitors use social media it is to find out product information, write reviews or get advice. If you're not around or your page is not updated with current info they will move on, like you were never even there! Just being available to your customers or keeping an updated page or site is crucial for e-commerce sites.
Go after the right audience for your business by using Social Media Ads. They will give you high conversion rates and you can target a specific audience for your content. Social platforms that offer Social Media Ads include Facebook, LinkedIn, and Twitter. Go get 'em!
By adding a Shopping Cart right to your Facebook page, potential customers can make a purchase without even leaving Facebook! You also can add a store to your WordPress blog or any other online site where you promote products. Here is an example of how Santa Cruz Salmon Jerky uses this feature on their Facebook page.
Customers can buy Santa Cruz Salmon Jerky's delicious smoked salmon while they are on Facebook and never have to leave! Making online shopping for potential customers simple by creating more avenues for them to get to your online shop!
Customers love great deals and what better way to offer Discounts, Sales and Giveaways than through Social Media! When a potential customer uses a coupon you are running on Facebook or Twitter, they are more likely to share their experience with the rest of the world. By providing your coupon or discounts right on the social media page, you can build customer loyalty and get repeat sales as well as generate new leads and revenue from new customers.
Social Media isn't going anywhere. In fact, it will continue to grow. Make sure you use every way possible to reach that huge audience that is out there! They are out there!
*Live Web Design uses the ECWID e-commerce platform for all our e-commerce websites.